Following the success of their previous workshops, V Formation is holding a series of marketing & PR training sessions aimed at marketers who are looking to get to grips with some of the fundamental elements of marketing, or wish to sharpen their existing skills and knowledge.
Workshop 2 – Maximising PR content for print and online channels
This workshop is delivered by V Formation’s PR team who have substantial experience in PR, securing high quality editorial coverage in a range of top tier media across a wide variety of sectors. The team will share their tips and advice on identifying, connecting and engaging with the most influential journalists and audiences, repackaging written content and using digital PR tools to help participants maximise their own PR efforts and return on investment.
Participants will learn:
-How to identify relevant media and compile a comprehensive media database
-How to issue press releases to media
-How to engage with journalists and get coverage
-How to repackage written material for PR
-How to repurpose news stories for online
-Making the most of your online newsroom
-Which digital PR tools / tips and tricks to use
-How to measure your return on investment in PR
Cost: £150 +VAT per participant
Alternatively, there is the option to book all four workshops for the discounted price of £400 + VAT.
To ensure the workshops are as interactive as possible, numbers are limited to 10 participants. These workshops tend to be popular, so early booking is advised.
For further details and to book your place please click here.