This online event is part of the West Midlands Academic Health Science Network (WMAHSN) industry event programme, aimed to support the West Midlands innovation ecosystem, and to make the West Midlands healthier, more productive and deliver the best possible clinical outcomes for patients.
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This webinar will provide you with an overview of the fundamental steps you need to take to understand your market, and your customer (NHS). Our guest speakers will share their expert knowledge in selling and preparing businesses to gain access to and sell into the NHS and health care providers. Offering advice and guidance on what is required by the NHS and others to initiate and make a sale of medical innovation.
Hear from Kate Pym, Managing Director of Pym’s Consultancy Ltd who will cover:
- Timeline considerations
- Market evaluation and assessment
- Customer discovery
- Funding
- Marketing
- Sales
- Product development pipeline
- Exit strategy
- Understanding Your Market
- Structures and services within the NHS
- Integrated Care – ICS
- Market entry points
- Competitor analysis
- Market size
- Market value
- QoF, CQUINS, PbR, national strategies
- Internal market competition (NHS vs private work)
- “it’s different here” – working at a trust level
- Understanding Your Customer
- Focusing on a point of access
- Position of product/service in clinical pathway
- Identifying buyers and stakeholders
- Incentives and drivers for stakeholder
- Budgets and autonomy
Our second guest speaker, Bob Roopra, Managing Consultant of Roopra Medtech Consulting, will expand on this subject, and offer real life examples and re- affirm, ‘it’s all about the plan!’
Including:
- Preparing a business to sell its new innovations into the NHS
- Key items a company must consider
- Examples of big and small medtech business – their success and lessons learnt, and how the correct approach and preparation can lead to benefits, such as funding and investment.
- Steps to successful launches and sales.
Speaker profiles:
Kate Pym AMIHM (mid), Managing Director of Pym’s Consultancy Ltd
Pym’s Consultancy Ltd is an independent consultancy providing services for SMEs and universities supporting grant applications, responses to tender and commercialisation
Kate has over 25 years’ experience of working in Health and Social Care for companies, including Allergan Inc., AstraZeneca, Mitie and Baxter Healthcare. With a focus on innovative products and services. She has worked across the NHS, public, private and third sectors to produce patient-centred, high quality, outcome based services and facilitate the market entry and growth of new products.
Kate’s experience covers: Product launches, writing winning bids, working with commissioners to model population outcomes, designing, selling and mobilization of new health, social care and integrated services. She has a clear focus on outcomes and what is required to demonstrate them, with a view to market entry, extension and expansion of constructive innovation.
Bob Roopra MBA FCMI, Managing Direcor of Roopra Medtech Consulting Ltd.
Bio/photo to follow.