Does your promotional material lack direction and focus? Are you pressured into going straight into tactics without giving real thought to marketing strategy and ‘big picture’ planning? In this Life Sciences Marketing Special Interest Group (SIG) webinar, we will be discussing the core elements of a marketing plan.
A marketing plan is essential, not only to help you organise everything that you need to do, but also to ensure that you think about what you want to achieve. It will help you identify your target audience, outline what differentiates you from competitors, ensure your messaging is aligned to your audience needs, and help you to select the right tactics and channels. Ultimately, your marketing plan is a roadmap to guide you towards your goals and objectives. Delivered by Robin Bodicoat, Head of Marketing for Touchlight, this session will provide you will the tools to develop the most impactful route.
This free-to-attend event is held as part of the INSTILS programme – a project part-funded by the European Regional Development Fund, click here to be re-directed to further information about the project. This event is classed as State Aid to participating businesses, the value of which is £127, but is delivered completely free of charge to participants.
Please note: whilst this event is held as part of the INSTILS programme, attendance is not restricted to companies in the Derby/Notts area and is open to all.
DURATION: 1 hour
Speaker profile
Robin Bodicoat, Head of Marketing, Touchlight Genetics
Robin is the CIM qualified, Head of Marketing at Touchlight Genetics, a London-based biotech company focused on the discovery and development of DNA-based genetic medicines, including DNA vaccines and gene therapies. He is also an active Board Member of the BMC (Business Marketing Club), which is the independent voice of the B2B marketing industry. He has 20+ years’ experience in Life Sciences, Pharma and Healthcare, with knowledge in marketing campaign planning and strategy, and brand development. In 2017, he managed the global re-brand of Quotient Sciences.