Want to get the right opinions and direction from those who matter? Want to learn how to calculate a Worldwide Market quickly and with confidence?
Book now to delve into the depths of Product Management, with this one day training course by Medical Device Consultancy.
This course will cover:
• The Basics of the four Ps: Product, Place, Promotion and Price
• The Vital Role of Product Managers and Business Development Managers – creating a future!
• How to determine your Unique Selling Propositions (USPs) and use them to target your customers and key influencers with confidence – the importance of an evidence based approach
• Market Intelligence System and Sources (MISS) – where to look and what to look for
• The Power of Observation and Proactive Debate. Focus Groups and Scientific Advisory Boards.
This course will be exploring the important basics such as the SWOT and PESTE Analysis – how to spot Supertankers and other unstoppable trends. We will also uncover how to use these methods to understand market dynamics. You will be provided with a brief insight on using Nominal Group Technique and other brain storming ideas.
Course Fees
Member cost: £150 + VAT
Non- Member cost: £190 + VAT
To find out more or register your place, please click here.