Join us online for the next Life Sciences Marketing Special Interest Group (SIG) webinar, where our presenters will focus on ‘How to leverage LinkedIn as a key marketing tool in your business to win more sales’.
LinkedIn is an incredible asset for any marketer and business working in a complex industry such as life sciences. It’s much more than a lead generation tool. In this Life Sciences Marketing Special Interest Group, Charlie Whyman, founder of Curious B2B Marketing, will show you how she has personally grown audiences across multiple industries including mining, surveying, commercial shipping and tech, and how the principles she has developed can be applied to a Life Sciences business.
This webinar will be hosted by Robin Bodicoat, Head of Marketing at Touchlight Genetics, who will provide his own industry specific thoughts and insights on using LinkedIn to generate success in the life sciences industry.
By attending, you can learn how to use LinkedIn to help you:
• Grow an audience of your target customers
• Create curiosity in your market and build a solid brand reputation
• Generate hot and engaged leads and enquiries
• Convert leads into sales FASTER
• Plus, much more
There will also be an opportunity to put your questions to our presenters in a Q&A session.
This free to attend event is held as part of the INSTILS programme – a project part-funded by the European Regional Development Fund, click here to be re-directed to further information about the project. This event is classed as State Aid to participating businesses, the value of which is £127, but is delivered completely free of charge to participants.
DURATION: 1 hour
Speaker Profiles:
Robin Bodicoat, Head of Marketing – Touchlight Genetics
Robin is the CIM qualified, Head of Marketing at Touchlight Genetics, a London-based biotech focused on the discovery and development of DNA-based genetic medicines, including DNA vaccines and gene therapies. He is also an active Board Member of the BMC (Business Marketing Club), which is the independent voice of the B2B marketing industry. He has 20+ years’ experience in Life Sciences, Pharma and Healthcare, with knowledge in marketing campaign planning and strategy, and brand development. In 2017 he managed the global re-brand of Quotient Sciences.
Charlie Whyman, Founder – Curious B2B Marketing
Charlie Whyman, founder of Curious B2B Marketing is the creator of the OTTER marketing framework, helping businesses turn leads into sales with easy to apply systems and approaches. She’s the host of The Curiosity Key Podcast and founder of The Curious Marketing Club for ambitious SME businesses looking to improve marketing performance.
An engineer by background, Charlie discovered she had a talent for sales and marketing when selling her homegrown Sardinian olive oil on a Yorkshire market stall, selling laser scanners down one of the world’s deepest mines, telemedicine solutions to the commercial shipping industry and moving rapidly from marketing assistant to Global Head of Sales and Marketing for a major player in the Geospatial sector.
Charlie is also an avid adventurer, cyclist and F1 fan
