Join this webinar in partnership with Robin Bodicoat, Marketing Director at Quotient Sciences, to learn how to plan and deliver a successful marketing campaign.
A successful marketing campaign will deliver the right message, to the right audience through the right marketing channels. If you under-deliver in any of these areas your marketing will fail. This webinar will explore all 3 key elements that make up a campaign:
• Target audience
• Message
• Media channel
Using practical industry focused examples you will learn how to identify and connect with your ideal target audience, how to develop appropriate messaging that sets you apart from your competitors and what channels you need to use to get in front of your audience.
This webinar is suitable for anyone working in medical, health, medical technologies, pharmaceutical or scientific sectors; who are responsible for promoting your products and services.
There will be an opportunity to ask any questions in a Q&A session following the presentation.
Speaker Profile
Robin Bodicoat, Marketing Director at Quotient Sciences
Robin is the CIM qualified, Marketing Director at Quotient Sciences, a leading drug development services organization. He is also an active Board Member of the BMC (Business Marketing Club), which is the independent voice of the B2B marketing industry. He has 15+ years’ experience in Life Sciences, Pharma and Healthcare, with knowledge in marketing campaign planning and strategy, and brand development. In 2017 he managed the global re-brand of Quotient Sciences.
