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NEW DATE! This event was original scheduled for Tuesday 4 October but had to be unavoidably postponed.
Now, more than ever, video provides incredible opportunities, enabling organisations to promote products, explain processes and raise the profile of their brand. In this Life Sciences Marketing Special Interest Group (SIG) webinar, we will be discussing how life science organisations can harness the power of video – tailoring it to the needs of their organisation and audience. We’ll be discussing how video can be used to tell powerful stories, enable viewers to process high volumes of content, communicate complex subject matters and increase their appeal to investors in engaging and memorable ways.
The presentation will be hosted by Robin Bodicoat, Head of Marketing at Touchlight, and the guest presenter will be Tim Bassford, an award-winning filmmaker and Creative Director of Turbine Creative, who specialises in marketing for the life science industry. Tim will provide insights and recommendations on relevant and innovative video solutions related to the industry, which will increase awareness amongst your customer base, maximise client relationships, and support collaboration amongst your employees.
BOOK YOUR FREE PLACE NOW
Learning points include:
• Different video solutions – various video types that can be used to meet different needs
• Latest innovations in video – which can empower Life Science organisations
• How to get the most out of video – practical tips and key considerations
• Delivering video – the most appropriate and successful platforms to use for your needs
• Budget – what sort of costs to expect, and what can be achieved for different budgets
Plus there will be time for the audience to ask questions.
This free-to-attend event is held as part of the INSTILS programme – a project part-funded by the European Regional Development Fund, click here to be re-directed to further information about the project. This event is classed as State Aid to participating businesses, the value of which is £190, but is delivered completely free of charge to participants.
Please note: whilst this event is held as part of the INSTILS programme, attendance is not restricted to companies in the D2N2/NG area and is open to all.
DURATION: 1 hour
Speaker Profiles:
Robin Bodicoat – Head of Marketing, Touchlight
Robin is the CIM qualified, Head of Marketing at Touchlight Genetics, a London-based biotech focused on the discovery and development of DNA-based genetic medicines, including DNA vaccines and gene therapies. He is also an active Board Member of the BMC (Business Marketing Club), which is the independent voice of the B2B marketing industry. He has 20+ years’ experience in Life Sciences, Pharma and Healthcare, with knowledge in marketing campaign planning and strategy, and brand development. In 2017 he managed the global re-brand of Quotient Sciences
Tim Bassford, Creative Director, Turbine Creative
Tim is an award-winning filmmaker and founder of Turbine Creative, a Nottingham based creative agency working with ambitious brands both locally and across the world. Tim has previously provided expert content marketing services to organisations such as Thermo Fisher Scientific, Beckman Coulter, Johnson & Johnson, the BBC and Team GB to name a few. Tim has over 15 years’ experience in the creation of engaging video content for B2B clients and has won industry awards along the way for his innovative, creative and diverse portfolio.
